Back in 2009, I wanted to capture the “lightning in a bottle” state of the early social media era. Drawing on my background in musical theater, I rewrote a classic song to explain how social platforms were beginning to dominate search results. The result was a music video titled “Crazy READ MORE
Few projects are as impactful—or as fast-paced—as leading a major public service campaign during a global crisis. From 2020 to 2022, as the director of marketing and communications in the Utah Governor’s Office of Economic Development, I managed a public outreach and education initiative as part of Utah’s vital COVID-19 READ MORE
In 2020, as the state of Utah sought to better define its economic development efforts, a critical piece of collateral was needed to articulate the state’s unique value proposition to the world. To meet this need, as the director of marketing and communications in the Utah Governor’s Office of Economic READ MORE
In 2014, I took on the role of the first director of marketing and communications at the University of Utah’s David Eccles School of Business, which was an incredible opportunity to define a world-class brand. My primary task was to formalize the school’s identity by developing the comprehensive brand guide READ MORE