When we first conceived the 100 Utah Companies Championing Women initiative during my time at the governor’s office, our goal was ambitious but clear: we wanted to move beyond surface-level recognition and create a roadmap for cultural change in the READ MORE
Back in 2009, I wanted to capture the “lightning in a bottle” state of the early social media era. Drawing on my background in musical theater, I rewrote a classic song to explain how social platforms were beginning to dominate READ MORE
Few projects are as impactful—or as fast-paced—as leading a major public service campaign during a global crisis. From 2020 to 2022, as the director of marketing and communications in the Utah Governor’s Office of Economic Development, I managed a public READ MORE
In 2020, as the state of Utah sought to better define its economic development efforts, a critical piece of collateral was needed to articulate the state’s unique value proposition to the world. To meet this need, as the director of READ MORE
In 2014, I took on the role of the first director of marketing and communications at the University of Utah’s David Eccles School of Business, which was an incredible opportunity to define a world-class brand. My primary task was to READ MORE